The history of Euro Target S.r.l. begins in 1998 when the current holder Chierici Stefano, who was just 18 at the time, while looking for his first car, noticed that he wasn’t offered real bargains but simply those cars available in several showrooms; driven by passion and resolute to find a bargain, a car combining best quality and best price, he moved to Germany where he finally found his first bargain.
Once he found his car, Stefano began enjoying it without imagining that in a few days he would have the chance to sell it… indeed some days later in a parking, a fellow who later became his first customer asked him to sell him that car… his car… his bargain!
At first Stefano didn’t have the intention to sell it and the fact of having found the right car for him also meant to stop his search, which was what had aroused his interest most, to the point that he had found more pleasure in trying the cars, comparing and testing them than in finding the one was right for him… in the end he could only but go back to Germany and look for another one… this is how he started up his activity which he carried out for some years as a secondary part-time job.

But the demands for car bargains were increasing in a remarkable way.

With the Deregulation in Europe Stefano saw his ideals of sale become true. The rise, especially outside Italy, of car distribution centres selling cars at reduced prices came as a further confirmation, thus Stefano decided to take advantage of the situation and make more customers strike bargains.
The philosophy of his activity can be resumed in one sentence: "New cars are all identical… only price makes the choice of the dealership where to buy them different".


On March 01, 2003 Euro Target S.r.l. – the Multi-brand Car Centre based on the search for saving – starts out in business.